January 26, 2025 5:22 pm

Peter Bonney

The WTW RFI is a necessary, but painful, part of working in the health insurance industry. Willis Towers Watson (WTW) uses this detailed questionnaire to collect data on benefits offerings, financing, and employee engagement on an annual cycle. The information helps WTW benchmark your programs against industry standards, but the process can be grueling.

The RFI is traditionally issued through ProposalTech, an online portal designed to streamline RFPs and RFIs. Navigating ProposalTech’s interface adds another layer of complexity. Gathering data from multiple departments, managing tight deadlines, and ensuring accuracy all contribute to the stress. If you’ve ever felt overwhelmed by the volume of information required or frustrated by repetitive requests, you’re not alone.

One bright spot? Tools like Fastbreak can make the process more manageable. As the only RFP automation solution with native support for ProposalTech’s export format, Fastbreak helps reduce manual effort, improve accuracy, and save time. This post will explain the specific challenges of the WTW RFI and provide practical strategies to simplify your work. Whether you’re a seasoned proposal manager or facing this process for the first time, these insights will help you respond more efficiently—and with less stress.

Why the WTW RFI is So Challenging

Responding to the WTW RFI is no small task. The questionnaire requires an enormous amount of information, often involving multiple departments. On top of that, the process is handled through ProposalTech, an online portal that, while helpful in some ways, can feel overwhelming to navigate. Here are the key reasons why this RFI creates so much frustration for proposal managers.

1. Complexity of ProposalTech’s Portal

There's RFIs, and then there's a ProposalTech RFI. ProposalTech organizes the RFI into numerous sections and fields, each requiring precise data entry. While the platform is designed to streamline responses, its interface isn’t always intuitive. Searching for specific questions, uploading content, and ensuring correct formatting often take more time than expected. It’s easy to make mistakes that require backtracking, especially if you’re working against tight deadlines.

2. Sheer Volume of Information

The WTW RFI demands detailed data on every aspect of your benefits program. This includes benefits types, cost-sharing arrangements, participation rates, and even operational details. Collecting this information from various departments—HR, finance, IT, and legal—takes time and coordination. Without a centralized content library, the task can feel impossible.

3. Cross-Department Coordination

Getting input from subject matter experts (SMEs) in different teams is one of the hardest parts of the RFI process. SMEs are often juggling other priorities, which means your requests for information may fall to the bottom of their to-do list. Chasing responses and aligning schedules adds unnecessary stress to an already demanding task.

4. Arbitrary Market Segments

WTW divides the market into segments based on customer headcount, which often doesn’t align with how insurers organize their product offerings. For example, a single WTW-defined segment might span multiple provider-defined segments, such as small group and mid-market products. This mismatch forces proposal managers to determine how to map their internal data to WTW’s categories, a task that is both time-consuming and prone to errors.

5. Repetitive Requests

Each year, the WTW RFI includes many of the same questions. Yet, if your organization doesn’t have a robust content management system in place, you may find yourself rewriting answers from scratch. This duplication of effort wastes valuable time and increases the risk of inconsistencies in your response.

6. Tight Deadlines

The WTW RFI often comes with strict submission timelines. Proposal managers are expected to gather large amounts of data, coordinate with multiple departments, and ensure a polished final submission—all while juggling other responsibilities. This pressure leads to long hours and rushed responses, which can compromise accuracy.

Together, these challenges create a perfect storm of stress and inefficiency. The combination of ProposalTech’s technical demands, the volume of data required, arbitrary market segments, and the coordination across teams makes the WTW RFI one of the most difficult tasks for health insurance proposal managers. Fortunately, with the right tools and strategies, there are ways to make the process less painful. The next section will explore how this effort impacts proposal managers on a personal level.

The Emotional Toll on Proposal Managers

For proposal managers at health insurance providers, the WTW RFI isn’t just a professional challenge—it’s a source of significant stress. The intense demands, tight deadlines, and cross-department coordination required take a mental and emotional toll. Here’s how the process impacts the people responsible for making it happen.

1. Burnout from Constant Pressure

The WTW RFI arrives with a strict deadline and an overwhelming amount of work to complete in a short time. Proposal managers often find themselves working long hours, skipping breaks, and juggling competing priorities to meet the deadline. This relentless pace leads to exhaustion, both physically and mentally, which can snowball into burnout over time.

2. Frustration with Complex Processes

Navigating ProposalTech’s platform and figuring out how to align WTW’s arbitrary market segments with internal categories adds another layer of difficulty. Proposal managers frequently encounter roadblocks that feel unnecessary or avoidable. This frustration, combined with the high stakes of getting it right, creates a sense of helplessness during the process.

3. Feeling Undervalued

Despite the critical nature of their work, proposal managers often feel invisible within their organizations. Leadership may not fully appreciate the effort required to complete the RFI, and successes tend to go unnoticed unless something goes wrong. This lack of recognition can be disheartening, especially when proposal managers know how much their work impacts the company’s bottom line.

4. Stress from Cross-Department Coordination

Coordinating with subject matter experts (SMEs) is a constant pain point. SMEs have their own priorities and often don’t respond quickly to requests for input. Proposal managers end up chasing down responses, feeling like they’re constantly nagging colleagues. This dynamic creates tension and adds unnecessary stress to an already difficult job.

5. Anxiety Over Accuracy

The complexity of the WTW RFI leaves little room for error. Small mistakes in data entry, formatting, or mapping internal categories to WTW’s segments can have big consequences. Proposal managers often feel a heavy burden of responsibility, knowing that errors could impact their company’s competitiveness.

6. Lack of Resources and Support

Many proposal managers feel like they’re left to tackle the WTW RFI on their own. Without the right tools, training, or team support, they have to rely on manual processes that are both inefficient and error-prone. The lack of investment in resources sends a message that their role isn’t prioritized, which only adds to the emotional strain.

The emotional toll of the WTW RFI is more than just stress—it’s a cycle of exhaustion, frustration, and feeling undervalued. For many proposal managers, this annual process represents the toughest part of their job. But it doesn’t have to be this way. With better tools, streamlined processes, and stronger organizational support, the pain of the WTW RFI can be significantly reduced. The next section will outline practical strategies for managing the workload more effectively.

Practical Tips for Managing the WTW RFI Process in ProposalTech

The WTW RFI process is a challenge, but with the right approach, you can make it more manageable. ProposalTech, the platform used to issue and submit the RFI, has features that can help streamline your workflow—if you know how to use them effectively. Here are some practical tips to help you navigate the WTW RFI process more efficiently and with less stress.

1. Centralize Frequently Used Content

Many questions in the WTW RFI are repeated each year. Create a centralized repository of pre-approved answers to these recurring questions. Organize the content by category and tag it with keywords to make it easy to locate. This simple step can significantly reduce the time spent hunting for information or recreating answers from scratch.

2. Leverage ProposalTech’s Export Function

ProposalTech allows you to export questions into a document format, which can make it easier to work offline or share tasks with SMEs. Tools like Fastbreak, which natively supports ProposalTech’s export format, can automate the process of populating answers, ensuring accuracy and consistency.

3. Break Down the RFI Into Manageable Tasks

The WTW RFI is massive, but trying to tackle it all at once can lead to burnout. Divide it into smaller sections and assign specific tasks to team members or SMEs. This approach ensures everyone knows their role and keeps the project moving forward.

4. Communicate Clearly with SMEs

Coordinating with subject matter experts (SMEs) is often the biggest bottleneck. Set clear expectations for what you need and when you need it. Use tools like shared calendars or project management platforms to make deadlines visible. If possible, pre-schedule time with SMEs to review their sections well in advance.

5. Double-Check Formatting and Accuracy

Before submitting the RFI, review your responses for errors or inconsistencies. ProposalTech’s platform allows you to preview your submission, which is an essential step for catching issues like missing data or formatting problems. If you’re using Fastbreak, it can help ensure your responses are aligned with ProposalTech’s requirements, reducing the risk of last-minute corrections.

6. Start Early and Stay Organized

The best way to reduce stress is to begin the RFI process as soon as possible. Use ProposalTech to map out the sections and deadlines, and prioritize areas that require input from multiple departments. Staying ahead of the curve gives you more time to handle unexpected challenges and ensures a higher-quality submission.

By implementing these practical tips, you can make the WTW RFI process in ProposalTech far less overwhelming. From leveraging the platform’s features to using automation tools like Fastbreak, small changes to your workflow can lead to significant time savings and better results. The next section will look at long-term strategies for reducing the overall pain of RFIs like this one.

Long-Term Strategies for Easing WTW RFI Pain

The WTW RFI isn’t going away, but you can take steps to make it less painful year after year. By adopting long-term strategies, you can build systems and workflows that minimize the stress and inefficiencies of this process. Here’s how to set yourself up for success in the future.

1. Invest in Automation with Fastbreak

Manual data entry and repetitive tasks are some of the biggest pain points in responding to the WTW RFI. Fastbreak, the only RFP automation solution with native support for ProposalTech’s export format, can drastically reduce the time and effort required. By automating content population and ensuring formatting compliance, Fastbreak eliminates errors and frees you up to focus on higher-value tasks.

2. Build a Centralized, Organized Content Library

A well-maintained content library is one of the best tools for easing the annual RFI process. Use a platform that allows you to organize, tag, and store commonly requested information. Update the library regularly to reflect changes in your benefits offerings, compliance requirements, or company policies. Having pre-approved answers ready to go can save hours of scrambling when deadlines are tight.

3. Strengthen Cross-Department Relationships

The WTW RFI relies on input from multiple teams, so building strong relationships with subject matter experts (SMEs) is essential. Schedule regular check-ins throughout the year—not just when the RFI is due—to keep communication lines open. Make sure SMEs understand how their input impacts the final submission and the company’s competitiveness.

4. Standardize Internal Processes

Consistency in your RFI process can make a big difference. Develop templates for tasks like data requests, SME input, and internal reviews. Standardize how your team uses ProposalTech, including naming conventions for files and organizing responses. Even better, bypass the need for all of that by using a purpose-built RFI and RFP collaboration platform that has specific support for ProposalTech. Whatever your approach, make sure you document these processes and share them with your team to ensure everyone is aligned.

5. Analyze Feedback from Past RFIs

After completing the WTW RFI, hold a debrief with your team to discuss what worked well and what didn’t. Identify bottlenecks, recurring challenges, and opportunities for improvement. Use this feedback to refine your processes and address weak spots before the next RFI cycle.

6. Advocate for Resources and Support

Completing the WTW RFI is a resource-intensive task, and proposal managers often feel under-supported. Advocate for additional resources, such as staffing, technology, or budget, to help streamline the process. Make a business case to leadership by highlighting the time and cost savings that come from investing in tools like Fastbreak or building a better content management system.

7. Monitor Industry Trends and Updates

The benefits landscape changes frequently, as do RFI requirements. Stay informed about industry trends, regulatory changes, and updates to ProposalTech’s platform. Being proactive about understanding these changes can help you anticipate new requirements and avoid surprises during the next RFI cycle.

By implementing these long-term strategies, you can take much of the pain out of the WTW RFI process. Automation, strong team relationships, and consistent workflows are just a few ways to make the process more efficient and less stressful. The effort you put into preparation and process improvement today will pay off significantly when the next RFI arrives. In the final section, we’ll explore how these strategies—and tools like Fastbreak—can transform your approach to the WTW RFI for good.

Why Fastbreak is the Best Solution for Proposal Managers

When it comes to responding to the WTW RFI, having the right tools can make all the difference. Fastbreak stands out as the best solution for proposal managers tackling this annual challenge. With its unique features and integration with ProposalTech, Fastbreak streamlines the entire process, saving time, reducing stress, and improving accuracy. Here’s why Fastbreak is a game-changer.

1. Native Support for ProposalTech

Fastbreak is the only RFP automation solution with native support for ProposalTech’s export format. This means you can seamlessly export RFI questions from ProposalTech, populate them in Fastbreak with accurate, pre-approved content, and re-import the completed responses. No more manual formatting or tedious copy-pasting—Fastbreak automates these steps, letting you focus on what matters most: crafting a winning response.

2. Time Savings That Matter

Proposal managers are always under tight deadlines, especially when responding to the WTW RFI. Fastbreak drastically reduces the time spent on repetitive tasks like data entry and formatting. By automating these processes, you can free up hours—or even days—that would otherwise be wasted on manual work. That extra time can be used to focus on quality and strategy instead.

3. Consistency and Accuracy

Errors in the WTW RFI can have significant consequences, from delays in submission to negative impressions on reviewers. Fastbreak ensures consistency by pulling content directly from a centralized library of pre-approved answers. This eliminates the risk of inconsistent messaging or formatting errors, giving you confidence in your final submission.

4. Easy Collaboration Across Teams

Fastbreak simplifies cross-department coordination by providing a single platform where team members can review, edit, and approve content. Assign tasks to SMEs, track their progress, and avoid the chaos of endless email threads. By centralizing collaboration, Fastbreak keeps everyone aligned and reduces miscommunication.

5. Built for Proposal Managers’ Needs

Unlike generic project management tools, Fastbreak is purpose-built for managing RFPs and RFIs. Its features are tailored to the unique challenges of proposal management, including content reuse, version control, and compliance tracking. Fastbreak isn’t just a tool—it’s a partner in tackling even the most complex RFIs, like the one from WTW.

6. Proven Results for Health Insurance Providers

Health insurers who use Fastbreak report faster response times, fewer errors, and a smoother overall process. For example, one user reduced their WTW RFI preparation time by 40% in their first year of using the platform. These tangible results demonstrate why Fastbreak is the go-to solution for proposal managers in this industry.

7. Simple and Intuitive Interface

Fastbreak is designed to be user-friendly, even for those who are less familiar with automation tools. Its intuitive interface ensures a smooth onboarding process, so your team can start seeing results quickly. Proposal managers who’ve switched to Fastbreak often remark on how much easier it makes their jobs.

8. Continuous Innovation

Fastbreak isn’t just keeping up with industry demands—it’s leading the way. With ongoing updates and enhancements, the platform evolves alongside changing RFI requirements, ensuring you’re always equipped with the latest tools and features to stay ahead.

Fastbreak isn’t just a tool; it’s a transformative solution for proposal managers facing the challenges of the WTW RFI. By integrating seamlessly with ProposalTech, automating tedious tasks, and ensuring accuracy and efficiency, Fastbreak empowers you to deliver high-quality responses with less stress. Ready to see how Fastbreak can revolutionize your RFI process? Visit Fastbreak to learn more or request a demo today.

Conclusion

The WTW RFI is one of the most demanding tasks proposal managers face each year. From navigating ProposalTech’s platform to coordinating input from multiple departments, the process is riddled with challenges that can lead to stress, burnout, and inefficiencies. But it doesn’t have to be this way.

By implementing the strategies outlined in this post—centralizing content, leveraging automation, and building better cross-department workflows—you can ease the burden and focus on delivering high-quality responses. Long-term improvements, like investing in tools such as Fastbreak, can transform your approach to the RFI process. As the only RFP automation solution with native support for ProposalTech’s export format, Fastbreak eliminates repetitive tasks, ensures accuracy, and saves you valuable time.

Remember, your role as a proposal manager is vital to your organization’s success. The work you do directly impacts your company’s ability to win business and serve clients. With the right tools and strategies, you can tackle even the most complex RFIs with confidence.

Ready to simplify the WTW RFI and take control of the process? Ready to use an application of AI in health insurance that actually delivers low-risk ROI? Visit Fastbreak to see how our solution can make your job easier—and your submissions stronger. Don’t let the RFI define your year—take charge and make it work for you.

About the Author

Peter Bonney is a co-founder and Chief Executive Officer at Fastbreak. He has been helping organizations with their RFP challenges since 2016. Prior to that, in his role as an investment manger, he watched way to many companies get burned by poor RFP processes, and personally dealt with the pain of DDQs and other complex business questionnaires.